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Impact of branding and product augmentation on decision mak..:
Alexander, N. S.
;
Bick, G.
;
Abratt, R.
.
South African Journal of Business Management. 40 (2009) 1 - p. 1-20 , 2009
Link:
https://doi.org/10.4102/sajbm.v40i1.531
RT Journal T1 <Title>Impact of branding and product augmentation on decision making in the B2B market</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4102_sajbm.v40i1.531&Exemplar=1&LAN=DE A1 Alexander, N. S. A1 Bick, G. A1 Abratt, R. A1 Bendixen, M. PB AOSIS YR 2009 SN 2078-5976 SN 2078-5585 JF South African Journal of Business Management VO 40 IS 1 SP 1 OP 20 LK http://dx.doi.org/https://doi.org/10.4102/sajbm.v40i1.531 DO https://doi.org/10.4102/sajbm.v40i1.531 SF ELIB - SuUB Bremen
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