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The mediating effect of brand identity on brand knowledge a..:
Chen, Chin-Tsu
South African Journal of Business Management. 50 (2019) 1 - p. , 2019
Link:
https://doi.org/10.4102/sajbm.v50i1.416
RT Journal T1 <Title>The mediating effect of brand identity on brand knowledge and the operational development of universities</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4102_sajbm.v50i1.416&Exemplar=1&LAN=DE A1 Chen, Chin-Tsu PB AOSIS YR 2019 SN 2078-5976 SN 2078-5585 JF South African Journal of Business Management VO 50 IS 1 LK http://dx.doi.org/https://doi.org/10.4102/sajbm.v50i1.416 DO https://doi.org/10.4102/sajbm.v50i1.416 SF ELIB - SuUB Bremen
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