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1 Ergebnisse
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A Conceptual Framework to Unmask the Relationship between M..:
Komunda, Mabel Birungi
;
Osarenkhoe, Aihie
;
Fjellström, Daniella
..
Journal of Service Science and Management. 16 (2023) 6 - p. 694-710 , 2023
Link:
https://doi.org/10.4236/jssm.2023.166037
RT Journal T1
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms
UL https://suche.suub.uni-bremen.de/peid=cr-10.4236_jssm.2023.166037&Exemplar=1&LAN=DE A1 Komunda, Mabel Birungi A1 Osarenkhoe, Aihie A1 Fjellström, Daniella A1 Katusabe, Justus A1 Nyongyera, Victor PB Scientific Research Publishing, Inc. YR 2023 SN 1940-9893 SN 1940-9907 JF Journal of Service Science and Management VO 16 IS 6 SP 694 OP 710 LK http://dx.doi.org/https://doi.org/10.4236/jssm.2023.166037 DO https://doi.org/10.4236/jssm.2023.166037 SF ELIB - SuUB Bremen
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