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1
Mystery Behind the Success Story of 'Mad-At-You (MAY)'-Musi..:
, In:
Sustainable Marketing and Customer Value
,
Dutta, Rajib
- p. 270-281 , 2022
Link:
https://doi.org/10.4324/9781003173311-26
RT T1 <cTitle>Sustainable Marketing and Customer Value</cTitle>: T1 <Title>Mystery Behind the Success Story of 'Mad-At-You (MAY)'-Musings from World Class Viral Marketing Efforts-(Capsule Ensemble of Select Events during 2009–2015)</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4324_9781003173311-26&Exemplar=1&LAN=DE A1 Dutta, Rajib PB Routledge YR 2022 SP 270 OP 281 LK http://dx.doi.org/https://doi.org/10.4324/9781003173311-26 DO https://doi.org/10.4324/9781003173311-26 SF ELIB - SuUB Bremen
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