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1 Ergebnisse
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Competitor intelligence: enabling B2B marketing strategy:
, In:
Handbook of Business-to-Business Marketing
,
Fahey, Liam
- p. 138-158 , 2022
Link:
https://doi.org/10.4337/9781800376878.00016
RT T1 <cTitle>Handbook of Business-to-Business Marketing</cTitle>: T1 <Title>Competitor intelligence: enabling B2B marketing strategy</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.4337_9781800376878.00016&Exemplar=1&LAN=DE A1 Fahey, Liam PB Edward Elgar Publishing YR 2022 SP 138 OP 158 LK http://dx.doi.org/https://doi.org/10.4337/9781800376878.00016 DO https://doi.org/10.4337/9781800376878.00016 SF ELIB - SuUB Bremen
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