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1 Ergebnisse
1
Brand architecture: a literature review and future research..:
, In:
A Research Agenda for Brand Management in a New Era of Consumerism
,
Berk Talay, M.
;
Billur Akdeniz, M.
;
D. Townsend, Janell
- p. 49-72 , 2023
Link:
https://doi.org/10.4337/9781803925516.00011
RT T1
A Research Agenda for Brand Management in a New Era of Consumerism
: T1
Brand architecture: a literature review and future research directions
UL https://suche.suub.uni-bremen.de/peid=cr-10.4337_9781803925516.00011&Exemplar=1&LAN=DE A1 Berk Talay, M. A1 Billur Akdeniz, M. A1 D. Townsend, Janell PB Edward Elgar Publishing YR 2023 SP 49 OP 72 LK http://dx.doi.org/https://doi.org/10.4337/9781803925516.00011 DO https://doi.org/10.4337/9781803925516.00011 SF ELIB - SuUB Bremen
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