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How Cultural Differences Affect the Adoption and Effectiven..:
Schmitt, Felix
International Journal of Strategic Marketing Practice. 6 (2024) 1 - p. 47-59 , 2024
Link:
https://doi.org/10.47604/ijsmp.2457
RT Journal T1 <Title>How Cultural Differences Affect the Adoption and Effectiveness of Green Marketing Strategies in Germany</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.47604_ijsmp.2457&Exemplar=1&LAN=DE A1 Schmitt, Felix PB IPR Journals and Books (International Peer Reviewed Journals and Books) YR 2024 SN 3005-4567 JF International Journal of Strategic Marketing Practice VO 6 IS 1 SP 47 OP 59 LK http://dx.doi.org/https://doi.org/10.47604/ijsmp.2457 DO https://doi.org/10.47604/ijsmp.2457 SF ELIB - SuUB Bremen
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