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Product placement as an efficient marketing tool within the..:
Martín García, Alicia
Harvard Deusto Business Research. 10 (2021) 1 - p. 224-237 , 2021
Link:
https://doi.org/10.48132/hdbr.345
RT Journal T1 <Title>Product placement as an efficient marketing tool within the media mix: The case of General Motors and Transformer</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.48132_hdbr.345&Exemplar=1&LAN=DE A1 Martín García, Alicia PB UNIE Business Research YR 2021 SN 2254-6235 JF Harvard Deusto Business Research VO 10 IS 1 SP 224 OP 237 LK http://dx.doi.org/https://doi.org/10.48132/hdbr.345 DO https://doi.org/10.48132/hdbr.345 SF ELIB - SuUB Bremen
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