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La experiencia del cliente como modelo de negocio en la era..:
Gao, Lily (Xuehui)
;
Melero Polo, Iguácel
;
Sese, F. Javier
Revista de Marketing y Publicidad. , 2019
Link:
https://doi.org/10.51302/marketing.2019.696
RT Journal T1
La experiencia del cliente como modelo de negocio en la era digital: El caso del sector financiero
UL https://suche.suub.uni-bremen.de/peid=cr-10.51302_marketing.2019.696&Exemplar=1&LAN=DE A1 Gao, Lily (Xuehui) A1 Melero Polo, Iguácel A1 Sese, F. Javier PB CEF. Centro de Estudios Financieros YR 2019 SN 2792-405X SN 2659-3904 JF Revista de Marketing y Publicidad SP 35 OP 66 LK http://dx.doi.org/https://doi.org/10.51302/marketing.2019.696 DO https://doi.org/10.51302/marketing.2019.696 SF ELIB - SuUB Bremen
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