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Analysis of the Stimulating Effect of Multimedia Marketing ..:
Wen, Chenxinyu
;
Xu, Kehan
;
Zhang, Wenting
Highlights in Business, Economics and Management. 27 (2024) - p. 172-178 , 2024
Link:
https://doi.org/10.54097/t46ay080
RT Journal T1 <Title>Analysis of the Stimulating Effect of Multimedia Marketing on Consumer Purchase Desire: A Case Study of TikTok Live Streaming Brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.54097_t46ay080&Exemplar=1&LAN=DE A1 Wen, Chenxinyu A1 Xu, Kehan A1 Zhang, Wenting PB Darcy & Roy Press Co. Ltd. YR 2024 SN 2957-952X JF Highlights in Business, Economics and Management VO 27 SP 172 OP 178 LK http://dx.doi.org/https://doi.org/10.54097/t46ay080 DO https://doi.org/10.54097/t46ay080 SF ELIB - SuUB Bremen
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