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1 Ergebnisse
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Is it possible to evaluate rebranding and debranding strate..:
Aydin, Gökhan
Revista de Gestão e Secretariado. 14 (2023) 11 - p. 20662-20677 , 2023
Link:
https://doi.org/10.7769/gesec.v14i11.3215
RT Journal T1 <Title>Is it possible to evaluate rebranding and debranding strategies applied in sports club logos with eye tracking?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.7769_gesec.v14i11.3215&Exemplar=1&LAN=DE A1 Aydin, Gökhan PB South Florida Publishing LLC YR 2023 SN 2178-9010 JF Revista de Gestão e Secretariado VO 14 IS 11 SP 20662 OP 20677 LK http://dx.doi.org/https://doi.org/10.7769/gesec.v14i11.3215 DO https://doi.org/10.7769/gesec.v14i11.3215 SF ELIB - SuUB Bremen
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