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Brand Valuation: Recognizing the brands as strategical asse..:

Araujo, Francisco Clairton ; Lucas, Fernando José Ferreira ; Yanaze, Mitsuru Higuchi
Revista de Gestão e Secretariado (Management and Administrative Professional Review).  14 (2023)  2 - p. 1516-1537 , 2023
Link: https://doi.org/10.7769/gesec.v14i2.1629