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Alavancagem de marca: um estudo de caso:

Ramser, Claudia Aline de Souza ; Strassburger, Vinícius ; Antonello, Nádya Regina Bilibio...
Revista de Gestão e Secretariado (Management and Administrative Professional Review).  14 (2023)  3 - p. 3736-3749 , 2023
Link: https://doi.org/10.7769/gesec.v14i3.1846