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Systematic mapping of in-game advertising & advergames:
João, Belmiro do Nascimento
;
Las Casas, Alexandre Luzzi
Revista de Gestão e Secretariado (Management and Administrative Professional Review). 14 (2023) 8 - p. 13967-13988 , 2023
Link:
https://doi.org/10.7769/gesec.v14i8.2250
RT Journal T1 <Title>Systematic mapping of in-game advertising & advergames</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.7769_gesec.v14i8.2250&Exemplar=1&LAN=DE A1 João, Belmiro do Nascimento A1 Las Casas, Alexandre Luzzi PB South Florida Publishing LLC YR 2023 SN 2178-9010 JF Revista de Gestão e Secretariado (Management and Administrative Professional Review) VO 14 IS 8 SP 13967 OP 13988 LK http://dx.doi.org/https://doi.org/10.7769/gesec.v14i8.2250 DO https://doi.org/10.7769/gesec.v14i8.2250 SF ELIB - SuUB Bremen
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