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1 Ergebnisse
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Diversity in advertising: broadening the scope of research ..
Advertising and consumer psychology
Williams, Jerome D
;
Lee, Wei-Na
;
Haugtvedt, Curtis P
, 2004
Link:
https://search.ebscohost.com/login.aspx?direct=true&sc..
RT T1
Diversity in advertising: broadening the scope of research directions
UL https://suche.suub.uni-bremen.de/peid=ebsco-107433&Exemplar=1&LAN=DE A1 Williams, Jerome D A1 Lee, Wei-Na A1 Haugtvedt, Curtis P PB Lawrence Erlbaum YR 2004 NO xxi, 447 T3 Advertising and consumer psychology SN 1410610071 SN 9781410610072 SN 0805847944 SN 9780805847949 K1 Advertising K1 Communication in marketing K1 Consumers K1 Publicité K1 Communication en marketing K1 Consommateurs K1 BUSINESS & ECONOMICS K1 Psychological aspects K1 Attitudes K1 Aspect psychologique K1 Advertising & Promotion LK http://dx.doi.org/https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=107433 DO https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=107433 SF ELIB - SuUB Bremen
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