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1 Ergebnisse
1
Innovation equity: assessing and managing the monetary valu..:
Ofek, Elie
;
Muller, Eitan
;
Libai, Barak
, 2016
Link:
https://search.ebscohost.com/login.aspx?direct=true&sc..
RT T1
Innovation equity: assessing and managing the monetary value of new products and services
UL https://suche.suub.uni-bremen.de/peid=ebsco-1334051&Exemplar=1&LAN=DE A1 Ofek, Elie A1 Muller, Eitan A1 Libai, Barak PB The University of Chicago Press YR 2016 NO 1 Online-Ressource (336 S.) SN 9780226394145 SN 022639414X K1 Diffusion of innovations K1 Technological innovations K1 New products K1 Innovations K1 BUSINESS & ECONOMICS K1 Econometric models K1 Economic aspects K1 Marketing K1 Prices K1 Diffusion K1 Modèles économétriques K1 Aspect économique K1 Industries LK http://dx.doi.org/https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1334051 DO https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1334051 SF ELIB - SuUB Bremen
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