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1 Ergebnisse
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Kapferer on luxury: how luxury brands can grow yet remain r..:
Kapferer, Jean-Noël
, 2015
Link:
https://search.ebscohost.com/login.aspx?direct=true&sc..
RT T1
Kapferer on luxury: how luxury brands can grow yet remain rare
UL https://suche.suub.uni-bremen.de/peid=ebsco-958399&Exemplar=1&LAN=DE A1 Kapferer, Jean-Noël PB Kogan Page YR 2015 NO ix, 228 SN 9780749474379 SN 0749474378 SN 9780749474362 SN 074947436X K1 Luxuries K1 Luxury goods industry K1 Product management K1 Produits de luxe K1 Produits commerciaux K1 Sales & Marketing Management K1 BUSINESS & ECONOMICS K1 Markenpolitik K1 Luxusgut K1 Markenartikel K1 Marketingstrategie K1 Sales and marketing K1 Sales and marketing management K1 Brands and branding K1 Business and Management K1 Marketing K1 Industrie K1 Gestion K1 Industrial Management K1 Management K1 Management Science K1 Organizational Behavior LK http://dx.doi.org/https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958399 DO https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=958399 SF ELIB - SuUB Bremen
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