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1 Ergebnisse
1
Brand Engagement In S-commerce: A Study of Malaysia Custome..:
, In:
2022 International Conference on Digital Transformation and Intelligence (ICDI)
,
Lim, Ying San
;
Yeo, Sook Fern
;
Ng, Tuan Hock
. - p. 174-179 , 2022
Link:
https://doi.org/10.1109/ICDI57181.2022.10007254
RT T1 <cTitle>2022 International Conference on Digital Transformation and Intelligence (ICDI)</cTitle>: T1 <Title>Brand Engagement In S-commerce: A Study of Malaysia Customers</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10007254&Exemplar=1&LAN=DE A1 Lim, Ying San A1 Yeo, Sook Fern A1 Ng, Tuan Hock A1 Mohamad, Wan Normila YR 2022 K1 Analytical models K1 Social networking (online) K1 Numerical analysis K1 Digital transformation K1 Companies K1 Mathematical models K1 Data models K1 customer participation K1 customer involvement K1 eWOM K1 self-expressive brand K1 s-commerce K1 brand engagement SP 174 OP 179 LK http://dx.doi.org/https://doi.org/10.1109/ICDI57181.2022.10007254 DO https://doi.org/10.1109/ICDI57181.2022.10007254 SF ELIB - SuUB Bremen
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