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1 Ergebnisse
1
Social Media Influencers and Their Impact on Consumer Behav..:
, In:
2022 IEEE 5th International Conference on Electronics and Communication Engineering (ICECE)
,
Mendoza-Moreno, Viviana Nicole
;
Turriate-Guzman, Adriana Margarita
- p. 94-98 , 2022
Link:
https://doi.org/10.1109/ICECE56287.2022.10048604
RT T1
2022 IEEE 5th International Conference on Electronics and Communication Engineering (ICECE)
: T1
Social Media Influencers and Their Impact on Consumer Behavior: A Systematic Review of the Scientific Literature
UL https://suche.suub.uni-bremen.de/peid=ieee-10048604&Exemplar=1&LAN=DE A1 Mendoza-Moreno, Viviana Nicole A1 Turriate-Guzman, Adriana Margarita YR 2022 SN 2831-431X K1 Consumer behavior K1 Systematics K1 Social networking (online) K1 Open Access K1 Databases K1 Bibliographies K1 Market research K1 influencers K1 consumer behavior K1 advertising K1 social networks SP 94 OP 98 LK http://dx.doi.org/https://doi.org/10.1109/ICECE56287.2022.10048604 DO https://doi.org/10.1109/ICECE56287.2022.10048604 SF ELIB - SuUB Bremen
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