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A/B Testing and Audience Creation for Effective Digital Mar..:

, In: 2023 6th International Conference on Information Systems and Computer Networks (ISCON),
Singh, Nripendra ; Jaiswal, Anand ; Singh, Prakhar. - p. 1-7 , 2023
Link: https://doi.org/10.1109/ISCON57294.2023.10112086