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1 Ergebnisse
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Impact of digital media marketing on purchasing behavior in..:
, In:
2022 OPJU International Technology Conference on Emerging Technologies for Sustainable Development (OTCON)
,
Bharti
;
Upadhyay, Chandra Kant
;
Garg, Sanjeev Kumar
. - p. 1-5 , 2023
Link:
https://doi.org/10.1109/OTCON56053.2023.10113971
RT T1 <cTitle>2022 OPJU International Technology Conference on Emerging Technologies for Sustainable Development (OTCON)</cTitle>: T1 <Title>Impact of digital media marketing on purchasing behavior in the low hill urban areas of Himachal Pradesh</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10113971&Exemplar=1&LAN=DE A1 Bharti A1 Upadhyay, Chandra Kant A1 Garg, Sanjeev Kumar A1 Ghai, Mandeep YR 2023 K1 TV K1 Data analysis K1 Urban areas K1 Media K1 Packaging K1 Behavioral sciences K1 Reliability K1 customer K1 consumer K1 buying K1 advertisement K1 online advertisement K1 online buying K1 online groups K1 digital media celebrity K1 FMCG SP 1 OP 5 LK http://dx.doi.org/https://doi.org/10.1109/OTCON56053.2023.10113971 DO https://doi.org/10.1109/OTCON56053.2023.10113971 SF ELIB - SuUB Bremen
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