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1 Ergebnisse
1
Scrutinizing Effect of Youtube Video Advertising to Increas..:
, In:
2023 International Conference on Information Management and Technology (ICIMTech)
,
Koerniawan, Dwiki Adisaputra
;
Condrobimo, A. Raharto
;
Hartono, Hendry
- p. 131-136 , 2023
Link:
https://doi.org/10.1109/ICIMTech59029.2023.10278029
RT T1 <cTitle>2023 International Conference on Information Management and Technology (ICIMTech)</cTitle>: T1 <Title>Scrutinizing Effect of Youtube Video Advertising to Increasing Advertising Value, Flow Experience, Brand Awareness, and Purchase Intention</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10278029&Exemplar=1&LAN=DE A1 Koerniawan, Dwiki Adisaputra A1 Condrobimo, A. Raharto A1 Hartono, Hendry YR 2023 SN 2837-2778 K1 Video on demand K1 Negative feedback K1 Web design K1 Social networking (online) K1 Entertainment industry K1 Companies K1 Media K1 advertising K1 social media K1 YouTube K1 purchase intention K1 digital marketing SP 131 OP 136 LK http://dx.doi.org/https://doi.org/10.1109/ICIMTech59029.2023.10278029 DO https://doi.org/10.1109/ICIMTech59029.2023.10278029 SF ELIB - SuUB Bremen
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