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1 Ergebnisse
1
Effect of EWOM Credibility in Social Networking Site (SNS) ..:
, In:
2023 International Seminar on Application for Technology of Information and Communication (iSemantic)
,
Setyoningrum, Yuliana
;
Faradila M., Alfira Varents
;
Narimaya, Riska
... - p. 63-68 , 2023
Link:
https://doi.org/10.1109/iSemantic59612.2023.10295342
RT T1 <cTitle>2023 International Seminar on Application for Technology of Information and Communication (iSemantic)</cTitle>: T1 <Title>Effect of EWOM Credibility in Social Networking Site (SNS) on Brand Image and Its Impact on Online Purchase Intention</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10295342&Exemplar=1&LAN=DE A1 Setyoningrum, Yuliana A1 Faradila M., Alfira Varents A1 Narimaya, Riska A1 Yuniarty A1 Prabowo, Hartiwi A1 Sriwidadi, Teguh YR 2023 K1 Seminars K1 Analytical models K1 Consumer behavior K1 Social networking (online) K1 Numerical analysis K1 Urban areas K1 Mouth K1 eWOM credibility K1 brand image K1 online purchase intentions K1 social networking sites (SNS) K1 word of mouth marketing SP 63 OP 68 LK http://dx.doi.org/https://doi.org/10.1109/iSemantic59612.2023.10295342 DO https://doi.org/10.1109/iSemantic59612.2023.10295342 SF ELIB - SuUB Bremen
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