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Persuaded to Buy: A Study on the Influence of Peer Pressure..:
, In:
2023 7th International Conference on Business and Information Management (ICBIM)
,
Chua, Alton Y. K.
;
Parthasarathy, Vishnu Priya
- p. 10-14 , 2023
Link:
https://doi.org/10.1109/ICBIM59872.2023.10303074
RT T1 <cTitle>2023 7th International Conference on Business and Information Management (ICBIM)</cTitle>: T1 <Title>Persuaded to Buy: A Study on the Influence of Peer Pressure and Expert Opinion on Purchase Intention</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10303074&Exemplar=1&LAN=DE A1 Chua, Alton Y. K. A1 Parthasarathy, Vishnu Priya YR 2023 K1 Decision making K1 Information management K1 Electronic commerce K1 Business K1 persuasion K1 purchase intention K1 e-commerce K1 peer pressure K1 expert opinion SP 10 OP 14 LK http://dx.doi.org/https://doi.org/10.1109/ICBIM59872.2023.10303074 DO https://doi.org/10.1109/ICBIM59872.2023.10303074 SF ELIB - SuUB Bremen
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