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The Mediating Effect of Online Trust on the Relationship of..:
, In:
2023 7th International Conference on Business and Information Management (ICBIM)
,
Nakayama, Kaori
;
Sale, Catherine Julianne
;
Iglesias, Ram Joseph
. - p. 15-20 , 2023
Link:
https://doi.org/10.1109/ICBIM59872.2023.10303195
RT T1 <cTitle>2023 7th International Conference on Business and Information Management (ICBIM)</cTitle>: T1 <Title>The Mediating Effect of Online Trust on the Relationship of Consumer Engagement to Purchase Intention of Gen Z: The Case of TikTok Shop Cues</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10303195&Exemplar=1&LAN=DE A1 Nakayama, Kaori A1 Sale, Catherine Julianne A1 Iglesias, Ram Joseph A1 Moreno, Donn Enrique YR 2023 K1 Social networking (online) K1 Blogs K1 User interfaces K1 Mathematical models K1 Behavioral sciences K1 Information management K1 Electronic commerce K1 User Interface K1 Consumer Engagement K1 Online Trust K1 Purchase Intention K1 TikTok Shop SP 15 OP 20 LK http://dx.doi.org/https://doi.org/10.1109/ICBIM59872.2023.10303195 DO https://doi.org/10.1109/ICBIM59872.2023.10303195 SF ELIB - SuUB Bremen
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