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1 Ergebnisse
1
Impact of Online Marketing Strategies on Brand Value and Pu..:
, In:
2023 International Conference on Computer Science and Emerging Technologies (CSET)
,
He, Bofan
;
Leng, Kimberley Khoo Kim
;
Ismail, Nurlida
.. - p. 1-6 , 2023
Link:
https://doi.org/10.1109/CSET58993.2023.10346728
RT T1 <cTitle>2023 International Conference on Computer Science and Emerging Technologies (CSET)</cTitle>: T1 <Title>Impact of Online Marketing Strategies on Brand Value and Purchase Intention in the Beer Industry: A Study of Internet-Based Promotions and Digital Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10346728&Exemplar=1&LAN=DE A1 He, Bofan A1 Leng, Kimberley Khoo Kim A1 Ismail, Nurlida A1 Lian, Lee Kim A1 Chen, Yao YR 2023 K1 Industries K1 Computer science K1 Simulation K1 Computer network reliability K1 Interference K1 Internet K1 Reliability K1 network digital theory K1 network marketing strategy K1 Network promotion K1 Beer; Digital advertising SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.1109/CSET58993.2023.10346728 DO https://doi.org/10.1109/CSET58993.2023.10346728 SF ELIB - SuUB Bremen
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