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How Integrated Social CRM Affects Business Success: Learnin..:
, In:
2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)
,
Graser, Max
;
Harris, Connor
;
Alt, Rainer
. - p. 547-554 , 2023
Link:
https://doi.org/10.1109/WI-IAT59888.2023.00091
RT T1 <cTitle>2023 IEEE International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT)</cTitle>: T1 <Title>How Integrated Social CRM Affects Business Success: Learnings from a Literature Analysis</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10350165&Exemplar=1&LAN=DE A1 Graser, Max A1 Harris, Connor A1 Alt, Rainer A1 Reinhold, Olaf YR 2023 K1 Technological innovation K1 Bibliographies K1 Customer satisfaction K1 Intelligent agents K1 Business K1 Information systems K1 Social Customer Relationship Management K1 Integrated SCRM K1 Effect K1 Business Success SP 547 OP 554 LK http://dx.doi.org/https://doi.org/10.1109/WI-IAT59888.2023.00091 DO https://doi.org/10.1109/WI-IAT59888.2023.00091 SF ELIB - SuUB Bremen
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