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1 Ergebnisse
1
Influence of Perceived Authenticity of Virtual Spokesperson..:
, In:
2023 2nd International Conference on Data Analytics, Computing and Artificial Intelligence (ICDACAI)
,
Hu, Guangkuo
;
Zhao, Yanyan
;
Samia, Elghazali
- p. 51-56 , 2023
Link:
https://doi.org/10.1109/ICDACAI59742.2023.00015
RT T1
2023 2nd International Conference on Data Analytics, Computing and Artificial Intelligence (ICDACAI)
: T1
Influence of Perceived Authenticity of Virtual Spokesperson on Consumer Brand Attitude
UL https://suche.suub.uni-bremen.de/peid=ieee-10361104&Exemplar=1&LAN=DE A1 Hu, Guangkuo A1 Zhao, Yanyan A1 Samia, Elghazali YR 2023 K1 Data analysis K1 Psychology K1 Virtual reality K1 Communication channels K1 Modems K1 Artificial intelligence K1 Virtual spokesperson K1 computer-generated image technology K1 perceived authenticity K1 psychological distance K1 brand attitude SP 51 OP 56 LK http://dx.doi.org/https://doi.org/10.1109/ICDACAI59742.2023.00015 DO https://doi.org/10.1109/ICDACAI59742.2023.00015 SF ELIB - SuUB Bremen
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