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1 Ergebnisse
1
Transforming Advertising: Harnessing AI for Personalised Cu..:
, In:
2023 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)
,
Agarwal, Tripti
;
Gopalkrishnan, Santosh
;
Kale, Vinita
... - p. 1-8 , 2023
Link:
https://doi.org/10.1109/ICTMOD59086.2023.10438160
RT T1 <cTitle>2023 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)</cTitle>: T1 <Title>Transforming Advertising: Harnessing AI for Personalised Customer-Centricity</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10438160&Exemplar=1&LAN=DE A1 Agarwal, Tripti A1 Gopalkrishnan, Santosh A1 Kale, Vinita A1 Periwal, Dipti A1 Kulkarni, Ashish A. A1 Tharkude, Dhanashree A1 Jaiwani, Megha YR 2023 SN 2159-5119 K1 Ethics K1 Technological innovation K1 Technology management K1 Transforms K1 Advertising K1 Artificial intelligence K1 Business K1 Personalization K1 Data security SP 1 OP 8 LK http://dx.doi.org/https://doi.org/10.1109/ICTMOD59086.2023.10438160 DO https://doi.org/10.1109/ICTMOD59086.2023.10438160 SF ELIB - SuUB Bremen
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