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1 Ergebnisse
1
Exploring the Mediating Role of Social Media Marketing Betw..:
, In:
2023 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM)
,
Tomar, Rohit Singh
;
Tomar, Deepika Singh
;
Singh, Harendra
.. - p. 01-05 , 2023
Link:
https://doi.org/10.1109/ICCAKM58659.2023.10449501
RT T1 <cTitle>2023 4th International Conference on Computation, Automation and Knowledge Management (ICCAKM)</cTitle>: T1 <Title>Exploring the Mediating Role of Social Media Marketing Between Ease of Technology and Online Impulse Buying Using R</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10449501&Exemplar=1&LAN=DE A1 Tomar, Rohit Singh A1 Tomar, Deepika Singh A1 Singh, Harendra A1 Singh, Vikrant Vikram A1 Gupta, Aditya Kumar YR 2023 K1 Surveys K1 Analytical models K1 Technology acceptance model K1 Social networking (online) K1 Statistical analysis K1 Organizations K1 Behavioral sciences K1 Ease of technology K1 online impulse buying K1 social media marketing K1 mediation analysis K1 Hayes Process Macro model SP 01 OP 05 LK http://dx.doi.org/https://doi.org/10.1109/ICCAKM58659.2023.10449501 DO https://doi.org/10.1109/ICCAKM58659.2023.10449501 SF ELIB - SuUB Bremen
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