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1 Ergebnisse
1
ai's role in marketing for smes: knowledge, barriers and ap..:
, In:
2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA)
,
Weber, Michelle
;
Bulut, Eylem
;
Bies, Laura
.. - p. 1-6 , 2024
Link:
https://doi.org/10.1109/ACDSA59508.2024.10467979
RT T1 <cTitle>2024 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA)</cTitle>: T1 <Title>ai's role in marketing for smes: knowledge, barriers and application potentials</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10467979&Exemplar=1&LAN=DE A1 Weber, Michelle A1 Bulut, Eylem A1 Bies, Laura A1 Greff, Tobias A1 Werth, Dirk YR 2024 K1 Training K1 Surveys K1 Costs K1 Collaboration K1 Focusing K1 Transforms K1 Data systems K1 Artificial Intelligence in Marketing K1 AI Adoption K1 Small and Medium-Sized Enterprises K1 AI Implementation Challenges SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.1109/ACDSA59508.2024.10467979 DO https://doi.org/10.1109/ACDSA59508.2024.10467979 SF ELIB - SuUB Bremen
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