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1 Ergebnisse
1
The Effect of Anchor Characteristics on The Consumer Purcha..:
, In:
2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
,
Mo, Xiyuan
;
Santirojanakul, Sirikorn
- p. 408-413 , 2024
Link:
https://doi.org/10.1109/ECTIDAMTNCON60518.2024.1048006
RT T1 <cTitle>2024 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)</cTitle>: T1 <Title>The Effect of Anchor Characteristics on The Consumer Purchase Intention:Focus on The Comparative Analysis of Chinese And Thai Consumer</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10480060&Exemplar=1&LAN=DE A1 Mo, Xiyuan A1 Santirojanakul, Sirikorn YR 2024 SN 2768-4644 K1 Entertainment industry K1 Broadcasting K1 Electronic commerce K1 Live streaming K1 Data analysis K1 Purchase intention K1 Flow Experience K1 Anchor characteristics SP 408 OP 413 LK http://dx.doi.org/https://doi.org/10.1109/ECTIDAMTNCON60518.2024.10480060 DO https://doi.org/10.1109/ECTIDAMTNCON60518.2024.10480060 SF ELIB - SuUB Bremen
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