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1 Ergebnisse
1
Marketing in the Metaverse Universe: Process, Metrics, Cons..:
, In:
2023 IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE)
,
Luo, Jessica
;
Peko, Gabrielle
;
Sundaram, David
- p. 1-6 , 2023
Link:
https://doi.org/10.1109/CSDE59766.2023.10487776
RT T1 <cTitle>2023 IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE)</cTitle>: T1 <Title>Marketing in the Metaverse Universe: Process, Metrics, Consumer Behavior and Challenges</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10487776&Exemplar=1&LAN=DE A1 Luo, Jessica A1 Peko, Gabrielle A1 Sundaram, David YR 2023 K1 Measurement K1 Computer science K1 Consumer behavior K1 Metaverse K1 Reviews K1 Data engineering K1 metaverse marketing K1 consumer behavior K1 marketing metrics K1 proof of concept K1 marketing mix SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.1109/CSDE59766.2023.10487776 DO https://doi.org/10.1109/CSDE59766.2023.10487776 SF ELIB - SuUB Bremen
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