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1 Ergebnisse
1
User-Generated Content By The Beauty Influencer and Its Imp..:
, In:
2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI)
,
Balqis, Vania Alice
;
Gita Utami, Siti
;
Jessica, Jessica
. - p. 1-6 , 2024
Link:
https://doi.org/10.1109/IATMSI60426.2024.10503173
RT T1
2024 IEEE International Conference on Interdisciplinary Approaches in Technology and Management for Social Innovation (IATMSI)
: T1
User-Generated Content By The Beauty Influencer and Its Impact on E-WOM and Purchase Intentions
UL https://suche.suub.uni-bremen.de/peid=ieee-10503173&Exemplar=1&LAN=DE A1 Balqis, Vania Alice A1 Gita Utami, Siti A1 Jessica, Jessica A1 Ikhsan, Ridho Bramulya YR 2024 K1 Technological innovation K1 Analytical models K1 Video on demand K1 Data analysis K1 Social networking (online) K1 User-generated content K1 Mathematical models K1 Attitude toward UGC K1 Perceived Source Homophily K1 Perceived Source Credibility K1 E-WoM K1 Purchase Intention K1 Local Brand SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.1109/IATMSI60426.2024.10503173 DO https://doi.org/10.1109/IATMSI60426.2024.10503173 SF ELIB - SuUB Bremen
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