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1 Ergebnisse
1
Levelling Up Brand Influence: A Review with the Persuasive ..:
, In:
2023 IEEE 21st Student Conference on Research and Development (SCOReD)
,
Rosli, Nur Ilham Syafeqah
;
Zain, Nurul Hidayah Mat
;
Ahmad, Suzana
- p. 385-390 , 2023
Link:
https://doi.org/10.1109/SCOReD60679.2023.10563740
RT T1
2023 IEEE 21st Student Conference on Research and Development (SCOReD)
: T1
Levelling Up Brand Influence: A Review with the Persuasive Advergame Framework
UL https://suche.suub.uni-bremen.de/peid=ieee-10563740&Exemplar=1&LAN=DE A1 Rosli, Nur Ilham Syafeqah A1 Zain, Nurul Hidayah Mat A1 Ahmad, Suzana YR 2023 SN 2643-2447 K1 Reviews K1 Prototypes K1 Games K1 Companies K1 Data collection K1 Market research K1 Advertising K1 advergames K1 advertising strategy K1 persuasive K1 brand K1 gamification SP 385 OP 390 LK http://dx.doi.org/https://doi.org/10.1109/SCOReD60679.2023.10563740 DO https://doi.org/10.1109/SCOReD60679.2023.10563740 SF ELIB - SuUB Bremen
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