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1 Ergebnisse
1
Analysis of Social Media Marketing Impact on Customer Behav..:
, In:
2024 Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM)
,
Thamaraiselvi, P.
;
Masih, Jolly
;
Giri, Pratibha
... - p. 1-6 , 2024
Link:
https://doi.org/10.1109/ICONSTEM60960.2024.10568805
RT T1 <cTitle>2024 Ninth International Conference on Science Technology Engineering and Mathematics (ICONSTEM)</cTitle>: T1 <Title>Analysis of Social Media Marketing Impact on Customer Behaviour using AI & Machine Learning</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10568805&Exemplar=1&LAN=DE A1 Thamaraiselvi, P. A1 Masih, Jolly A1 Giri, Pratibha A1 Sridevi, J. A1 Karim Shaikh, Irfan Abdul A1 Prasad, M.V. Rama YR 2024 K1 Ethics K1 Analytical models K1 Sentiment analysis K1 Social networking (online) K1 Digital transformation K1 Machine learning K1 Companies K1 Social media marketing K1 Personalization K1 Artificial Intelligence (AI) K1 Customer behavior analysis K1 Brand sentiment K1 Machine Learning (ML) K1 Marketing strategies K1 Multichannel marketing K1 temporal dynamics SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.1109/ICONSTEM60960.2024.10568805 DO https://doi.org/10.1109/ICONSTEM60960.2024.10568805 SF ELIB - SuUB Bremen
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