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1 Ergebnisse
1
Digitization of traditional retail: The impact of content m..:
, In:
2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan)
,
Lyu, Meng-Jie
;
Tsai, Chia-Liang
;
Wang, Tsai-Chiao
... - p. 769-770 , 2024
Link:
https://doi.org/10.1109/ICCE-Taiwan62264.2024.10674057
RT T1 <cTitle>2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan)</cTitle>: T1 <Title>Digitization of traditional retail: The impact of content marketing on sales</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-10674057&Exemplar=1&LAN=DE A1 Lyu, Meng-Jie A1 Tsai, Chia-Liang A1 Wang, Tsai-Chiao A1 Chen, I-Chien A1 Liu, Meng-Hsin A1 Tang, Ta-Wei YR 2024 SN 2575-8284 K1 Consumer behavior K1 Pandemics K1 Focusing K1 Electronic commerce K1 Consumer electronics K1 Digital content marketing K1 e-commerce SP 769 OP 770 LK http://dx.doi.org/https://doi.org/10.1109/ICCE-Taiwan62264.2024.10674057 DO https://doi.org/10.1109/ICCE-Taiwan62264.2024.10674057 SF ELIB - SuUB Bremen
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