I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Estimation of optimal advertising expenditure based on cust..:
, In:
2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings
,
Zhang, Ming-li
;
Wang, Bao
;
Jia, Wei
- p. None , 2008
Link:
https://doi.org/10.1109/ICMSE.2008.4668981
RT T1 <cTitle>2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings</cTitle>: T1 <Title>Estimation of optimal advertising expenditure based on customer value</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-4668981&Exemplar=1&LAN=DE A1 Zhang, Ming-li A1 Wang, Bao A1 Jia, Wei YR 2008 SN 2155-1847 SN 2155-1855 K1 Advertising K1 Marketing and sales K1 Conference management K1 Technology management K1 Engineering management K1 Cost function K1 Predictive models K1 Concrete K1 Cognition K1 Demand forecasting K1 advertisement K1 advertising expenditure K1 customer value K1 goal programming SP None LK http://dx.doi.org/https://doi.org/10.1109/ICMSE.2008.4668981 DO https://doi.org/10.1109/ICMSE.2008.4668981 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)
