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1 Ergebnisse
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An empirical research on the relationship between brand rep..:
, In:
2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings
,
Yu, Bo
;
Li, Guo-feng
;
Hu, Jun-nan
- p. None , 2008
Link:
https://doi.org/10.1109/ICMSE.2008.4668989
RT T1 <cTitle>2008 International Conference on Management Science and Engineering 15th Annual Conference Proceedings</cTitle>: T1 <Title>An empirical research on the relationship between brand reputation and brand loyalty influenced by the impact of product-harm crisis management</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-4668989&Exemplar=1&LAN=DE A1 Yu, Bo A1 Li, Guo-feng A1 Hu, Jun-nan YR 2008 SN 2155-1847 SN 2155-1855 K1 Crisis management K1 Consumer behavior K1 Conference management K1 Technology management K1 Engineering management K1 Data analysis K1 Marketing and sales K1 Government K1 Testing K1 Cellular phones K1 brand loyalty K1 brand reputation K1 consumer behavior K1 product-harm crisis management SP None LK http://dx.doi.org/https://doi.org/10.1109/ICMSE.2008.4668989 DO https://doi.org/10.1109/ICMSE.2008.4668989 SF ELIB - SuUB Bremen
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