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1 Ergebnisse
1
Influence of message trust in online word-of-mouth on consu..:
, In:
2010 International Conference on Electronics and Information Engineering
,
Hui-Yi Ho
;
Pi-Hsuan Chang Chien
- p. V1-395-V1-399 , 2010
Link:
https://doi.org/10.1109/ICEIE.2010.5559850
RT T1 <cTitle>2010 International Conference on Electronics and Information Engineering</cTitle>: T1 <Title>Influence of message trust in online word-of-mouth on consumer behavior – by the example of food blog</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-5559850&Exemplar=1&LAN=DE A1 Hui-Yi Ho A1 Pi-Hsuan Chang Chien YR 2010 K1 Internet K1 Information services K1 Web sites K1 Mouth K1 Reliability K1 Aging K1 Regression analysis K1 online word-of-mouth K1 message trust K1 source credibility K1 consumption behavior SP V1 OP 395-V1-399 LK http://dx.doi.org/https://doi.org/10.1109/ICEIE.2010.5559850 DO https://doi.org/10.1109/ICEIE.2010.5559850 SF ELIB - SuUB Bremen
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