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1 Ergebnisse
1
Greenwash and green brand equity:
, In:
2016 Portland International Conference on Management of Engineering and Technology (PICMET)
,
Chen, Yu-Shan
;
Wen-Pin Tien
;
Yu-I Lee
. - p. 1797-1803 , 2016
Link:
https://doi.org/10.1109/PICMET.2016.7806783
RT T1 <cTitle>2016 Portland International Conference on Management of Engineering and Technology (PICMET)</cTitle>: T1 <Title>Greenwash and green brand equity</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-7806783&Exemplar=1&LAN=DE A1 Chen, Yu-Shan A1 Wen-Pin Tien A1 Yu-I Lee A1 Ming-Lun Tsai YR 2016 K1 Technology management K1 Technological innovation K1 Data collection SP 1797 OP 1803 LK http://dx.doi.org/https://doi.org/10.1109/PICMET.2016.7806783 DO https://doi.org/10.1109/PICMET.2016.7806783 SF ELIB - SuUB Bremen
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