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1 Ergebnisse
1
An Engagement Framework for Digital Signage:
, In:
2019 IEEE 9th Symposium on Computer Applications & Industrial Electronics (ISCAIE)
,
Wong, Sue Hong Steven
;
Leow, Meng Chew
;
Lau, Siong Hoe
- p. 172-176 , 2019
Link:
https://doi.org/10.1109/ISCAIE.2019.8743742
RT T1
2019 IEEE 9th Symposium on Computer Applications & Industrial Electronics (ISCAIE)
: T1
An Engagement Framework for Digital Signage
UL https://suche.suub.uni-bremen.de/peid=ieee-8743742&Exemplar=1&LAN=DE A1 Wong, Sue Hong Steven A1 Leow, Meng Chew A1 Lau, Siong Hoe YR 2019 K1 Advertising K1 TV K1 Media K1 Internet K1 Information science K1 Current measurement K1 digital signage K1 advertising engagement K1 evoked experiences K1 behavioral responses SP 172 OP 176 LK http://dx.doi.org/https://doi.org/10.1109/ISCAIE.2019.8743742 DO https://doi.org/10.1109/ISCAIE.2019.8743742 SF ELIB - SuUB Bremen
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