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The role of digital marketing communication in brand equity..:
, In:
2021 16th Iberian Conference on Information Systems and Technologies (CISTI)
,
Molho, Cristiana
;
Vilhena, Estela
;
Sousa, Bruno
- p. 1-6 , 2021
Link:
https://doi.org/10.23919/CISTI52073.2021.9476636
RT T1 <cTitle>2021 16th Iberian Conference on Information Systems and Technologies (CISTI)</cTitle>: T1 <Title>The role of digital marketing communication in brand equity : A study applied to Altice Forum Braga</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-9476636&Exemplar=1&LAN=DE A1 Molho, Cristiana A1 Vilhena, Estela A1 Sousa, Bruno YR 2021 K1 Image segmentation K1 Social networking (online) K1 Multimedia Web sites K1 Media K1 Information systems K1 Context modeling K1 brand equity K1 digital channels K1 events sector K1 Altice Forum Braga SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.23919/CISTI52073.2021.9476636 DO https://doi.org/10.23919/CISTI52073.2021.9476636 SF ELIB - SuUB Bremen
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