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1 Ergebnisse
1
Determinant of Brand Origin Recognition Accuracy (BORA) Sco..:
, In:
2021 International Conference on Decision Aid Sciences and Application (DASA)
,
Teo, Poh-Chuin
;
Ho, Theresa C.F.
;
Ahmad, Fauziah
. - p. 1067-1069 , 2021
Link:
https://doi.org/10.1109/DASA53625.2021.9682321
RT T1 <cTitle>2021 International Conference on Decision Aid Sciences and Application (DASA)</cTitle>: T1 <Title>Determinant of Brand Origin Recognition Accuracy (BORA) Score and Need for Cognition as Moderator: A Conceptual Paper</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-9682321&Exemplar=1&LAN=DE A1 Teo, Poh-Chuin A1 Ho, Theresa C.F. A1 Ahmad, Fauziah A1 Choo, Ling Suan YR 2021 K1 Industries K1 Cognition K1 Country of Origin (COO) K1 Brand Origin Recognition Accuracy (BORA) K1 Need for Cognition K1 Consumer Ethnocentrism K1 Consumer Animosity SP 1067 OP 1069 LK http://dx.doi.org/https://doi.org/10.1109/DASA53625.2021.9682321 DO https://doi.org/10.1109/DASA53625.2021.9682321 SF ELIB - SuUB Bremen
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