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From the Word-of-mouth to Social Impact: A Bibliometric Ana..:
, In:
2021 IEEE 2nd International Conference on Technology, Engineering, Management for Societal impact using Marketing, Entrepreneurship and Talent (TEMSMET)
,
Liu, Hui
;
Liao, Han-Teng
- p. 1-6 , 2021
Link:
https://doi.org/10.1109/TEMSMET53515.2021.9768747
RT T1 <cTitle>2021 IEEE 2nd International Conference on Technology, Engineering, Management for Societal impact using Marketing, Entrepreneurship and Talent (TEMSMET)</cTitle>: T1 <Title>From the Word-of-mouth to Social Impact: A Bibliometric Analysis of Social Media Marketing</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-9768747&Exemplar=1&LAN=DE A1 Liu, Hui A1 Liao, Han-Teng YR 2021 K1 Social networking (online) K1 Databases K1 Engineering management K1 Conferences K1 Bibliometrics K1 Entrepreneurship K1 Production K1 digital transformation K1 marketing technology K1 sustainable consumption K1 clean production K1 user experience SP 1 OP 6 LK http://dx.doi.org/https://doi.org/10.1109/TEMSMET53515.2021.9768747 DO https://doi.org/10.1109/TEMSMET53515.2021.9768747 SF ELIB - SuUB Bremen
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