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1
Building a Better Benchmark: Predicting Effects of Shopper ..:
, In:
2022 Systems and Information Engineering Design Symposium (SIEDS)
,
Corbett, Patrick
;
Keeley, Nicholas
;
Belmarez, Gabriella
.. - p. 363-368 , 2022
Link:
https://doi.org/10.1109/SIEDS55548.2022.9799392
RT T1 <cTitle>2022 Systems and Information Engineering Design Symposium (SIEDS)</cTitle>: T1 <Title>Building a Better Benchmark: Predicting Effects of Shopper Marketing on Sales</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-9799392&Exemplar=1&LAN=DE A1 Corbett, Patrick A1 Keeley, Nicholas A1 Belmarez, Gabriella A1 Blickle, F. Will A1 Schaer, Oliver YR 2022 K1 Analytical models K1 Decision making K1 Buildings K1 Companies K1 Predictive models K1 Benchmark testing K1 Data models K1 marketing K1 return on marketing investment K1 marketing analytics K1 data transformation SP 363 OP 368 LK http://dx.doi.org/https://doi.org/10.1109/SIEDS55548.2022.9799392 DO https://doi.org/10.1109/SIEDS55548.2022.9799392 SF ELIB - SuUB Bremen
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