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1 Ergebnisse
1
Unity of Experience in Digital Marketing Paper: The Example..:
, In:
2022 IEEE Zooming Innovation in Consumer Technologies Conference (ZINC)
,
Kanazir, Stefan
;
Kuleto, Valentin
;
Sevic, Nevenka Popovic
... - p. 117-122 , 2022
Link:
https://doi.org/10.1109/ZINC55034.2022.9840706
RT T1 <cTitle>2022 IEEE Zooming Innovation in Consumer Technologies Conference (ZINC)</cTitle>: T1 <Title>Unity of Experience in Digital Marketing Paper: The Example of the Gaming Company Fnatic</Title> UL https://suche.suub.uni-bremen.de/peid=ieee-9840706&Exemplar=1&LAN=DE A1 Kanazir, Stefan A1 Kuleto, Valentin A1 Sevic, Nevenka Popovic A1 Ilic, Milena A1 Vukovic, Vladimir A1 Pantic, Marija YR 2022 K1 Industries K1 Technological innovation K1 Pandemics K1 Companies K1 Games K1 User experience K1 Information technology K1 brand experience K1 customer experience K1 e-sport K1 gaming industry K1 unity of experience K1 user experience SP 117 OP 122 LK http://dx.doi.org/https://doi.org/10.1109/ZINC55034.2022.9840706 DO https://doi.org/10.1109/ZINC55034.2022.9840706 SF ELIB - SuUB Bremen
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