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1 Ergebnisse
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Applying an eMASS Customization Program as a Research Tool ..
JoVE : Behavior
Park, Minjung
;
Yoo, Jungmin
, 2019
Link:
https://www.jove.com/t/60035
RT T1
Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
UL https://suche.suub.uni-bremen.de/peid=jove-60035&Exemplar=1&LAN=DE A1 Park, Minjung A1 Yoo, Jungmin PB JoVE YR 2019 T3 JoVE : Behavior K1 Behavior K1 e-mass customization K1 consumer benefit K1 online retailing K1 consumer behavior K1 structural equation modeling K1 latent mean analysis K1 online survey LK http://dx.doi.org/https://www.jove.com/t/60035 DO https://www.jove.com/t/60035 SF ELIB - SuUB Bremen
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