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1 Ergebnisse
1
Customer portfolio composition and customer equity feedback..:
Lewis, Michael
;
Mitra, Debanjan
;
Yoon, Yeujun
Marketing Letters. 24 (2013) 1 - p. 71-84 , 2013
Link:
http://dx.doi.org/10.1007/s11002-012-9204-3
RT Journal T1
Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1007_s11002-012-9204-3&Exemplar=1&LAN=DE A1 Lewis, Michael A1 Mitra, Debanjan A1 Yoon, Yeujun PB Springer Science + Business Media YR 2013 SN 0923-0645 SN 1573-059X K1 Social sciences K1 Population studies K1 Demography K1 Education K1 Educational administration K1 Educational finance K1 Student costs K1 Tuition K1 Business K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Formal education K1 Academic education K1 Academic achievement K1 Academic accomplishments K1 Academic degrees K1 Masters degrees K1 MBA K1 Political science K1 Government K1 Public administration K1 Public policy K1 Social policy K1 Affirmative action K1 Pedagogy K1 Educational methods K1 Educational testing K1 Educational tests K1 Standardized tests K1 Academic communities K1 Students K1 International students K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Psychological attitudes K1 Prejudices K1 Student diversity K1 Branding K1 Brands JF Marketing Letters VO 24 IS 1 SP 71 OP 84 LK http://dx.doi.org/10.1007/s11002-012-9204-3 DO http://dx.doi.org/10.1007/s11002-012-9204-3 SF ELIB - SuUB Bremen
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