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1
The Asymmetric Effect of Discount Retraction on Subsequent ..:
Wathieu, Luc
;
Muthukrishnan, A. V.
;
Bronnenberg, Bart J.
.
Journal of Consumer Research. 31 (2004) 3 - p. 652-657 , 2004
Link:
https://www.jstor.org/stable/10.1086/425100
RT Journal T1
The Asymmetric Effect of Discount Retraction on Subsequent Choice
UL https://suche.suub.uni-bremen.de/peid=jstor-10.1086_425100&Exemplar=1&LAN=DE A1 Wathieu, Luc A1 Muthukrishnan, A. V. A1 Bronnenberg, Bart J. A1 [Dawn Iacobucci served as editor and Barbara Kahn served as associate editor for this article.] PB The University of Chicago Press YR 2004 SN 0093-5301 SN 1537-5277 K1 Attention K1 Choice (Brand or Product Level) K1 Cognitive Processes K1 Pricing K1 Promotions (Sales, Coupons) K1 Business K1 Business operations K1 Commerce K1 Price changes K1 Price cuts K1 Discounts K1 Business administration K1 Corporate communications K1 External corporate communications K1 Marketing K1 Branding K1 Brands K1 Price shocks K1 Prices K1 Market prices K1 Economics K1 Microeconomics K1 Behavioral sciences K1 Psychology K1 Personality psychology K1 Psychological attitudes K1 Attitude formation K1 Cognitive dissonance K1 Applied sciences K1 Food science K1 Foodstuffs K1 Food K1 Beverages K1 Non alcoholic beverages K1 Juices K1 Fruit juices K1 Orange juice K1 Price level changes K1 Price increases K1 Applied psychology K1 Consumer psychology K1 Consumer attitudes K1 Brand preferences K1 Philosophy K1 Applied philosophy K1 Philosophy of science K1 Scientific method K1 Experimentation K1 Experimental replication JF Journal of Consumer Research VO 31 IS 3 SP 652 OP 657 LK http://dx.doi.org/https://www.jstor.org/stable/10.1086/425100 DO https://www.jstor.org/stable/10.1086/425100 SF ELIB - SuUB Bremen
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